What’s new

The latest features and improvements on WA.cr.

Contacts search finds the best match first5 Nov 2026Searching your contacts now looks through your whole contact book, including tags and custom fields, and puts exact and starts-with matches at the top.
Products from your store bring their description31 Oct 2026A product synced from Shopify or WooCommerce now arrives with its description, and Publish to WhatsApp sends it to your WhatsApp catalogue.
A checkout template for quiet chats, in one click30 Oct 2026WhatsApp Orders now offers a ready-made checkout template for the rare cart you answer after the chat has gone quiet, and creates it on your number in one click.
Answer a number with your voice agent in one step30 Oct 2026Picking AI voice agent on a number now lists your agents set up for it, and one confirm connects the agent, takes the call menu off and switches the number over together.
See every booking payment in one place30 Oct 2026Appointments → Payments lists every booking that took money — what it cost, how it was paid, where it stands and what was refunded — and pins the refunds that need you first.
Choose what your store brings in24 Oct 2026Connecting a Shopify or WooCommerce store now asks what to bring in — products, orders, contacts — and how many products. A Shopify store now brings in up to 2,000 products.
Calendar connections now live in Appointments setup22 Oct 2026Connect Google Calendar from Appointments → Setup, pick each person's calendar on their Staff page, and choose what a booking shows in the calendar. Phone numbers and email addresses are never added.
Your storefront and forms now match your event pages22 Oct 2026Your storefront home page, your other pages and your forms are drawn in the same bold poster style as your events, tickets and payment pages, in your brand colour, readable in light and dark mode.
Embedded forms now match your website22 Oct 2026A form you put on your own site picks up its colours, font, text size and button shape, so it looks like part of the page rather than a box dropped into it.
See every appointment service at a glance22 Oct 2026Appointments → Services now shows each service as a card — how long it takes, what it costs, who performs it and where — and opens one editor with everything about it.
Send form links with answers already filled in22 Oct 2026Add answers to a form link and the form opens with them filled in. Add ro=1 and visitors can see those answers but can't change them.
Help is now built into your console18 Oct 2026Open Help beside any page to find the right guide, message our support team or report a problem with a screenshot. Track every request and read our replies in one place.
Settings, Billing and Explore now live under your business card18 Oct 2026The sidebar keeps workspace things under the business card at the top and your own things under your name. Home is the button beside the business name, your wallet balance shows under the business name, and the menu has more room.
Your brand icon looks right in dark mode too16 Oct 2026Add a second version of your brand icon for dark backgrounds, and choose a rounded square or a circle. Your storefront, event pages, forms and the console show the right one for each person's light or dark setting.
Your AI assistant can now work your WA.cr inbox16 Oct 2026Connect Claude, ChatGPT, Cursor or your own agent to WA.cr. It can find a conversation, read what the customer asked and reply on the channel they used — with your team's permissions and masking rules.
Find any Auto Flow by what starts it15 Oct 2026Search the Auto Flows list by name, keyword, trigger or channel, filter it in one click, sort it, and share the exact view as a link.
Pick the guest when you type an order, so their ticket reaches them15 Oct 2026Orders > New order now has a Contact field. A ticket you type at the door gets its QR code and Wallet link once you mark it paid, like one paid in chat.
Bring an Auto Flow into another workspace14 Oct 2026Import an exported Auto Flow, then match its channels, templates and people to the ones in this workspace before it goes live.
Seat parties, not just slots14 Oct 2026Set how many covers a dining room, terrace or coach holds, and WA.cr counts every party against it — so one time can take several bookings until the room is full.
See what a broadcast will cost before you send it14 Oct 2026The broadcast builder now shows what your WhatsApp broadcast will cost, split between your WA.cr wallet and Meta, and whether your wallet covers it, before anything goes out.
Your forms can book appointments14 Oct 2026Add a Book appointment question to any form — visitors pick a time from your diary while they fill it in, and the booking is made the moment they send it.
See this month's spend at a glance14 Oct 2026Billing now opens with a "This month" card that shows what WA.cr has charged so far, what the month comes to at this pace, and Meta's part on your own card, kept separate.
See your chat buttons in each style before you pick one14 Oct 2026The Chat buttons settings now draw every option with your own buttons, and a live row shows exactly what visitors will see.
Show your storefront links as tiles or cards14 Oct 2026The Links block on your storefront can now show your links as a list, as app-style icon tiles, or as cards with a picture, a title and a button — and it can fill the cards in for you.
Your customers' data rights, built in14 Oct 2026Record an opt-out someone made by phone, export everything you hold about one person, download your do-not-email list, and every email broadcast now says who it is from and who to ask about data.
Appointment reminders can come from the number your customer chats on14 Oct 2026Running a number per branch or project? Reminders and confirmations can now arrive in the thread your customer already uses, instead of from one central number.
An appointment can start an Auto Flow13 Oct 2026Send a thank-you after a visit, a reminder of what to bring once a booking is confirmed, or a kind "want to pick another time?" after a no-show — automatically, from the diary.
Scan a ticket at the door and check the guest in with one tap13 Oct 2026Send each buyer a QR code with their order. At the door, any phone camera opens the order, and one tap checks the guest in.
Auto Flows can answer the same customer again13 Oct 2026Decide whether someone who has already been through a flow can start it again, and after how many hours, right from the flow builder.
Two people booking the same time are both booked13 Oct 2026When two customers booked the same time at the same moment, the second could see an error even with another table or team member still free. The second booking now goes to whoever is still free, and only a time that is really full says so.
AI help included every month, on every plan13 Oct 2026Every plan now includes a monthly amount of AI help for writing replies, writing ads, the Ads assistant and testing your assistants. Past it, the helpers keep working, priced per use from your wallet.
Give in-chat payments an order code, and see what a search adds up to13 Oct 2026Add a short code such as gala when you collect a payment in chat, and the order number starts with it. Orders now shows how many orders a search or filter matches, and what they total.
See every schedule of organic posts, and clear out the one you don't want13 Oct 2026An AI campaign's organic posts now open with a Schedules strip that shows each set of posts as a tag you can act on, cancels a whole set in one step, and warns you when two posts on one network land within an hour.
Voice agent time now shows on your wallet and invoice13 Oct 2026When an AI voice agent answers or places a call on a line we run, its talk time is now taken from your wallet with GST on top, and shows as its own "Voice agent" line on your statement and monthly invoice.
Allow changes on Reddit from where you need it12 Oct 2026A view-only Reddit ad account now offers Allow changes on its card in Ad accounts and right inside an AI campaign's launch, which brings you back to the campaign afterwards.
Integrations tell you when they need reconnecting11 Oct 2026When an integration loses access to the account it was connected to, you hear about it once — by email and in WA.cr — and its card says what to do. Store syncs are offered only where the integration really supports them.
Form visitors can verify their phone or email with a code10 Oct 2026Ask a visitor to confirm their phone number or email address with a one-time code before they send your form — so a returning customer's response joins the contact you already have.
Settings opens on an overview of your workspace9 Oct 2026The first page of Settings now shows every channel side by side, what to fix first, shortcuts to the settings you use, and preferences that save on their own.
A blocked contact stays blocked on every number9 Oct 2026When a blocked contact gains, loses or merges numbers, WA.cr now updates the WhatsApp block for you, and tells you about any number it couldn't block yet.
One contact for every number a customer uses8 Oct 2026A contact can now hold a primary number plus labelled alternates such as Office or Home, so a customer who writes from two phones stays one person, with one chat and one history.
Find your time zone by typing, and see the one you saved8 Oct 2026Every time zone field in WA.cr now lists modern names such as Asia/Kolkata, searches by city, country, abbreviation or offset, and always shows the zone that is really saved.
Ad pictures from your media library8 Oct 2026When you build a click-to-WhatsApp ad, pick its picture straight from your media library instead of downloading it and uploading it again.
Choose your spreadsheets in Google's own file picker8 Oct 2026Google Sheets connected with Sign in with Google now asks only for the spreadsheets you pick in Google's own window, instead of access to every spreadsheet in your Drive.
Two workspaces can share one Facebook login for their ad accounts7 Oct 2026Workspaces that sign in to Facebook with the same login, or share one Business Manager, can now each connect their own ad accounts.
Every charge with GST is on your tax invoice7 Oct 2026Your monthly tax invoice and postpaid bill now itemise SMS, voice-note transcription, AI usage and secure documents, with the GST you paid on each, so the GST is there for your records.
Send your own events to Google Analytics from Auto Flows6 Oct 2026A new Send to Google Analytics step records the moments that matter to you — a booking confirmed, a quote sent — in your own Google Analytics, beside your website's numbers.
Find any contact from the inbox search6 Oct 2026The inbox search now reaches your whole contact book and the words inside your messages, not just the chats on screen — and a pasted phone number finds its chat however it is formatted.
AI handoff emails now show the chat and how urgent it is6 Oct 2026The email your team gets when Meta Business Agent hands over a conversation now carries a short AI summary, the latest messages and when to reply by — so you can tell at a glance what needs you first.
A friendly reply the moment your AI hands a chat to your team6 Oct 2026When your Meta Business Agent hands a customer to your team, WA.cr now tells them a person has their message — and stops the AI's late "someone will be with you shortly" follow-up.
Pause any Meta campaign, or lower its budget, from WA.cr6 Oct 2026The campaigns you already run on Meta — not only the ads you made in WA.cr — now have a Pause button and a daily-budget control in Marketing → Campaigns.
Set guardrails for your Meta Business Agent5 Oct 2026Give the AI that answers on your number a few rules it follows in every reply — what never to quote, what never to promise — in one plain text box.
AI handoffs now reach your team5 Oct 2026When Meta Business Agent hands a WhatsApp conversation to a person, WA.cr now flags it in your inbox and tells your team, so no customer is left waiting.
Your emails can wear your own header and footer2 Oct 2026Each email mailbox can now send in Simple email, as before, or in Custom — your logo, colours, footer note and links around every email it sends.
Choose whether an email mailbox only sends, or sends and receives2 Oct 2026Connect a mailbox just for sending — no inbox settings needed — or keep it sending and receiving, and switch at any time from the channel's settings.
Rent a number once a year, on its own date24 Sep 2026A rented number is now paid for a year at a time and renews once a year on the day you rented it, separate from your plan. India businesses finish KYC right on the rent screen.
A broadcast slows down at your number's sending limit24 Sep 2026When your WhatsApp number is at its sending limit, a broadcast now waits and tries again instead of failing the rest of your list. Its report shows Slowed while it waits, and if the limit lasts 2 hours, WA.cr stops it so you can retry.
WA.cr asks before changing a number another provider uses24 Sep 2026Tell WA.cr when you connect that another provider still uses your number. Its automated replies start off, and WA.cr asks before changing anything the other provider would see too.
A Name question for your forms24 Sep 2026Ask for a name in separate boxes — prefix, first, middle, last and suffix — or in one box, and use the first name on its own in emails and Auto Flows.
Share a number with another provider without double replies24 Sep 2026Turn off WA.cr's automated replies on one WhatsApp number, so only your other provider answers customers there. Your team, broadcasts and reminders keep working as before.
Form images from your media library24 Sep 2026Put a picture from your media library on a form or its banner in two clicks, and images you upload in the form builder are kept in the library for next time.
Form headers and footers — rich text, a banner, and small print on every page24 Sep 2026Your form's introduction is now rich text with an optional banner image, a footer can sit under the form on every page, and each page can have a header and footer of its own.
Drag form questions anywhere — on the page, between pages, on your phone24 Sep 2026Every question and content block in the form builder now has its own grip. Drag it on the form itself, into an empty section or onto another page, with a mouse or a finger.
Links in your WA.cr notifications open the right page24 Sep 2026Several buttons in our notification emails and in-app alerts led to a page that did not exist. Every one now opens the page it names, in your own business.
Style the headings of your form's sections24 Sep 2026Give each section of a form a heading that stands out — a larger size, an underline or an accent bar in your theme colour, centred if you like, with more or less space above it.
Forms that email your team, reply to the visitor and start an Auto Flow24 Sep 2026Choose what happens after someone sends one of your forms — email your team, send the visitor a thank-you or a brochure, or start an Auto Flow — and see on every response what was done.
Form sections and blocks that show only when they matter24 Sep 2026Show a whole section of a form, or a piece of text, an image or a video, only when an earlier answer calls for it. And a follow-up question now disappears when the question it followed up on does.
Form introductions, and an outline that keeps up24 Sep 2026In the form builder, write an introduction and a description for each page and section, and find your way round a long form from an outline that scrolls, follows you and works on smaller screens.
Each button and list option can carry your own payload23 Sep 2026In Auto Flows, every option in a Send buttons or Send list step can now carry a payload you choose — sent back when it is tapped, saved as the answer and passed to your Webhook step.
Forms can show text, images and videos23 Sep 2026In Forms, add formatted text, a picture or a YouTube or Vimeo video between your questions — and choose how the Submit and Continue buttons look.
Form questions can follow several answers23 Sep 2026In Forms, a question can now be shown, or made required, based on several earlier answers at once — all of them, or any one — instead of just one.
Form choices can explain themselves23 Sep 2026In Forms, a radio, checkbox or multi-select option can carry a short line under its label, choices can sit side by side or one per line, and a rule on a choice question lets you pick the answer instead of typing it.
Your Send list keeps its sections and its connections23 Sep 2026In Auto Flows, renaming, reordering or deleting an option on a Send list or Send buttons step no longer disconnects the branches wired to the others — and a Send list now reaches your customer grouped under the section titles you wrote.
A refused block tells you why12 Sep 2026When WhatsApp will not let you block a contact, the message now names the reason and the channel it applies to, instead of saying only that it could not be done.
The Features menu now shows what each feature does12 Sep 2026The Features menu on WA.cr has been rebuilt into six categories, and every feature carries a small working picture of itself — so you can see what a capability does before you open its page. Voice calls and @usernames have joined the menu.
Your Maps key is tested on its own10 Sep 2026Settings → Maps now judges your own Google Maps key on its own answers — a rejected key can no longer be shown as working because another workspace's key answered the same address.
A failed order action says what happened9 Sep 2026Fulfil in Shopify, Mark paid and the status dropdown used to look identical whether they worked or not. They now report the reason — and an order that fails to load is no longer reported as missing.
Your Maps key tells you what is wrong9 Sep 2026When Google refuses your Maps key, Settings → Maps now names the exact setting to change instead of saying the test failed — and the page checks the key every time you open it.
Connecting WhatsApp or Instagram now explains itself9 Sep 2026When a channel was not set up on the platform yet, the connect screens showed a dead button, a generic error, or a spinner that never finished. They now say what is actually wrong.
One-time codes are now an API you can call9 Sep 2026Verification codes used to be something WA.cr did for its own sign-in and nothing else. Your app can now ask for one over WhatsApp or email, check it, send it again, and set the workspace's defaults for how codes are made and delivered.
Your icon shows in the browser tab8 Sep 2026Your storefront now carries your own brand icon in the browser tab, so a customer with a dozen tabs open can find you at a glance. Workspaces without an uploaded icon show the WA.cr mark.
WhatsApp and Instagram errors now say what went wrong8 Sep 2026When Meta rejected a profile edit, a template or an account connection, the console could only say "please try again". Meta's own explanation now reaches the screen, so you can see what to fix.
A payment setup problem now explains itself8 Sep 2026Screens that needed a payment provider used to fail with nothing but "something went wrong" when the provider was not set up yet. They now say what is missing, and the ones with another way in offer it.
Ask the API for one kind of template instead of all of them7 Sep 2026Listing templates on the developer API used to return every template you own, leaving your integration to sift out the one kind it sends. You can now ask for a single category or review state.
Messages Meta does not charge for no longer cost you4 Sep 2026When WhatsApp confirms it billed nothing for a message, the charge is corrected and the difference goes straight back into your wallet — automatically, with the refund shown in your billing history.
Link the Stripe account you already have4 Sep 2026If your business already collects on Stripe, you can approve WA.cr against that account instead of opening a second one and starting your payment history over.
A paid top-up reaches your wallet3 Sep 2026If a wallet recharge went through at the payment gateway but your balance never moved, pressing Check status now finalises it and credits the wallet. When something does go wrong, you get told instead of the button quietly giving up.
Approve a booking request without leaving the chat3 Sep 2026A booking that is waiting on your decision now carries Approve and Decline in the chat thread itself, so you can answer it while you are reading the conversation.
An address you can actually drive to3 Sep 2026A booking page that asks where to come now asks in proper fields — country, state, city, pincode and two address lines — and can finish the address for the customer as they type.
Your team now hears about a booking3 Sep 2026Every booking used to message the customer twice and tell your side nothing but a badge in the diary. The person a booking lands on now gets an email and a WhatsApp message, and a request that needs approving says so.
Booking confirmations and reminders now reach your customers3 Sep 2026If your Notifications step showed a WhatsApp number but you never changed the dropdown, confirmations and reminders for bookings taken outside a chat were silently skipped. They now send from the number the step shows you.
Every payment you started is now listed3 Sep 2026A new Payment attempts tab in Billing shows every top-up you began and what became of it — paid, failed, cancelled or still waiting — with the reason and a way to finish or cancel the ones left open.
1,000 free WhatsApp replies per number, every month3 Sep 2026From 1 October 2026 WhatsApp gives every phone number 1,000 free service replies a month and charges only from the 1,001st. Your billing page counts them per number, and the pricing estimator lets you say how many numbers you have.
See every add-on, and what your plan already includes3 Sep 2026Billing now lists every add-on WA.cr offers, with a clear Included badge on anything your plan already covers — so you are never asked to pay twice for something you already have.
Your browser tabs now say where you are3 Sep 2026Every console page used to show the same caption, so a row of open tabs was unreadable. Each page now names itself and the business it belongs to.
Type @ to drop a saved answer into a flow3 Sep 2026Auto Flows now offer the variables an earlier step actually saved — with a badge for the ones only some paths set, and a warning when a token would send as nothing.
Confirm web bookings on WhatsApp3 Sep 2026Bookings taken on your booking page, in the diary or through the API can now be confirmed on WhatsApp as well as by email — and a confirmation can carry a "view or cancel" button.
A booking link for one person, or one place3 Sep 2026Put a person's or a venue's handle on the end of your booking link and the page opens on their diary, skips the questions it has already answered, and books that person — not whoever else happens to be free.
Type @ to drop in a variable2 Sep 2026The variable picker now opens on @ instead of {{, everywhere you write a message — and in an internal comment, one @ offers your teammates and your variables together.
Pick the number your appointment messages come from2 Sep 2026If you have more than one WhatsApp number, the appointment setup now asks which one sends your confirmations and reminders — and only offers the templates that number can actually send.
Appointment reminders now fit your own template2 Sep 2026Pick your approved reminder template and fill in each of its variables — with this booking's own date, time, service, staff or venue — instead of a template that had to have exactly four.
The form builder now looks like the form2 Sep 2026Build a form on the page a visitor will see, reorder questions by dragging the outline on the left, duplicate a question in one click, and find any form in a list you can read down a column.
Book an appointment without leaving WhatsApp2 Sep 2026A customer taps a button in the chat, a form opens over the conversation, and they pick a service, a date and a time — offered live from your diary, so a slot that filled up two minutes ago is not on the list.
Pause a live ad without leaving WA.cr1 Sep 2026A published ad now has a Pause button beside it — one click switches the campaign, ad set and ad off, delivery stops, and publishing takes it live again whenever you are ready.
Each store can keep its own opening hours1 Sep 2026Describe the places your business actually has — stores, and the departments inside them — and give each one its own opening hours, with bookings held to the hours of the place they are made at.
Create a WhatsApp ad without leaving WA.cr1 Sep 2026Write a Meta ad whose button opens a chat with you, get help with the wording, and see it built paused — nothing is spent until you publish it yourself.
Tell WA.cr when you are open1 Sep 2026A new Opening hours panel in Settings records the one week your whole workspace runs on — split shifts, late nights past midnight, and particular dates — and an Auto Flow can now branch on whether you are open right now.
You hear about planned downtime before it starts1 Sep 2026When maintenance is planned on a service your workspace uses, WA.cr now tells you in advance — a banner in your console and one email to the owners — instead of you finding out when something stops working.
"2nd and 4th Saturday closed" — said once, not dated for ever1 Sep 2026Opening hours can now carry a repeating rule for a weekday, so the Saturday convention takes one line instead of an entry for every Saturday from now until you retire.
A date with no hours saves as closed — and the page now says so1 Sep 2026Opening hours used to call a date with no hours "Open all day", then save it shut. Both places that said it are corrected, and a date you already saved that way is worth a look.
The console on your phone shows what you can open31 Aug 2026The menu and the row of shortcuts at the bottom of the console on a phone now match what your account can actually do, and a shortcut you cannot use is replaced by one you can.
Find out what else your workspace can do — starting with what you already pay for31 Aug 2026A new Explore page lists every capability your workspace could be using, leading with the ones your plan already includes and nobody has switched on yet.
Settings has a list down the side instead of three rows of tabs29 Aug 2026The nineteen Settings tabs that wrapped onto three lines are now a grouped list beside the page, with a box to search them — and four setup pages have moved to the section that uses them.
A simpler sidebar, and every area now has its own tabs29 Aug 2026The console sidebar is reorganised around four jobs instead of thirty-five links, and each area — Contacts, Calls, Ads, Forms, Automations, AI, Orders, Appointments — now has a row of tabs at the top of the page for everything inside it.
Choose how each number answers28 Aug 2026A switch on each line's settings screen moves a number between a call menu and an AI voice agent — no need to ask us any more.
Your booking page shows the times you are free28 Aug 2026A booking page could offer no times at all when a service happened somewhere other than your main venue — a video call or a phone appointment especially. Free times now appear, taken ones read as taken, and a day with nothing left is greyed out.
Call menus are built on the Auto Flow canvas27 Aug 2026The separate Call flows page is gone. Build a call menu on the same canvas you use for every other automation, then point a number at it from the number's own screen.
Contacts can move through your pipeline on their own26 Aug 2026Four rules move a contact to the stage you choose when they click an ad, reply, submit a form or pay — always forwards, never over a stage you set by hand — and a new Leads page shows who your ads actually brought in.
Put a form on any website, not just your storefront23 Aug 2026Paste your form's link almost anywhere and it turns into the form itself — or add two lines to your own site's HTML for a version that resizes itself to fit.
Put a form on your storefront23 Aug 2026Your storefront page can now carry one of your published forms — either as a button, or with the questions right there on the page for visitors to fill in without going anywhere.
Your form works for everyone who opens it23 Aug 2026The link you hand out goes to people you have never met. Your form now works with a keyboard, with a screen reader, and with the browser's own autofill — and search engines can finally describe it properly.
A form reply can start an Auto Flow23 Aug 2026Choose Form as a flow's trigger and a new response sets it off, with the answers already in hand as variables you can drop into any step.
Build a form in sections, and choose its link23 Aug 2026Each band of questions gets its own column layout, and you pick the web address people will open when you create the form.
Lay your form out in two or three columns23 Aug 2026Short questions can now sit side by side instead of each taking a whole row — and a form never overwrites a contact you already have.
Your storefront can have more than one page23 Aug 2026Add extra pages on their own addresses — a festival offer, a menu, a campaign landing page — each built from the same blocks as your home page, and each published only when you say so.
Your forms now have a page people can fill in23 Aug 2026A published form is live on your own storefront address, answers land in a Responses screen you can export, and editing a live form never rewrites what people already told you.
Your storefront home page is now yours to decide23 Aug 2026A new Storefront section lets you build your home page out of blocks, forward the whole address to a website you already have, or show nothing — and your booking links keep working either way.
See exactly what your flow did23 Aug 2026A flow's run record now lights only the route it actually took — from the trigger that started it — and every step can be opened to show what it received, what it used, and what came back.
An Enterprise plan you can ask about22 Aug 2026The pricing page now has an Enterprise tier for teams past the top plan, with a short form that gets you a quote built on your actual volume — and the option to book a call there and then.
Both AI helpers are now on every plan22 Aug 2026Meta Business Agent and Zapuu AI writing help are included on every plan, from the free tier up — no add-on to buy, and nothing new to switch on.
Compare plans side by side22 Aug 2026The pricing page now has a comparison chart that folds away everything the plans share, so you only read what actually differs — plus a rate card for the charges that are not messages.
Writing help in the message box, on every plan21 Aug 2026Reword, soften, shorten or translate your own draft before you send it — now available to every workspace.
Shared call menus can be created again21 Aug 2026Building a call menu you can point several numbers at used to be refused the moment you named it. It now opens straight into the editor, and any refusal says what needs fixing.
Naming the fields your webhook saves is easier to get right21 Aug 2026The name box in a Webhook trigger no longer loses your cursor as you type, and WA.cr now tells you which name will not work — the moment you write it, instead of when you try to save.
Billing history shows every charge, not just messages21 Aug 2026Voice calls, transcriptions, AI replies, number rentals and add-ons now appear in Billing history, with a filter for the channel each charge came from.
Let a flow leave a note on the chat21 Aug 2026Auto Flows can now write an internal comment on a conversation — the same note card your team types by hand — with anything the flow picked up folded into it, and teammates tagged so they hear about it.
Finding a contact by number over the API now searches everyone20 Aug 2026A contact search on the developer API used to look only at your newest few hundred contacts, so a real customer's number could come back empty. It now searches your whole contact book.
Free times now say where20 Aug 2026Reading your free times over the API tells you which of your places each one can be taken at — and you can ask about just one of them.
Take a booking over the API20 Aug 2026The developer API can now book one of your free times, not just read them — with the same confirmation, reminders and calendar entry as any other booking.
Customers choose how to meet you20 Aug 2026When you offer a service more than one way — at your place, at theirs, or on a call — the booking page now asks which they'd like, and shows only the times that suit it.
Set a reminder on a conversation over the API20 Aug 2026The developer API can now put an internal reminder on a chat — a note that comes back to your own inbox at the time you pick, on the right thread.
Appointments show up in the chat, and you can book one from it20 Aug 2026Every booking now appears as a card in that customer's conversation and keeps itself up to date, their record shows what they have booked and when they were last in, and there is a Book appointment button right in the thread header.
Several venues, and the chance to say yes first19 Aug 2026Appointments can now happen in more than one place — a room, a phone call, a video link, or an address the customer gives you — and any service can arrive as a request you approve before it becomes a booking.
Start your inbox on any channel19 Aug 2026A workspace with nothing connected now sees the full Add a channel screen in its inbox, and one running on Instagram, email or a phone line can use its inbox without a WhatsApp number.
Name your services and your team in links19 Aug 2026Every service and every person on your rota gets a short link name, so you can hand out a booking link per service and call the API in words instead of long codes.
Choose what buzzes your phone19 Aug 2026Mobile notifications are no longer all-or-nothing. Set them for the whole workspace, for a single line, and for your own phone — and keep quiet while you're already at the console.
Read your free appointment times over the API19 Aug 2026The developer API can now list what your workspace takes bookings for, and when each of those is actually free.
Say where a contact came from19 Aug 2026Contacts you add over the API can now carry where they came from and the customer's address, and you can build an audience on it.
Start a flow from any other system19 Aug 2026An Auto Flow can now be started by a webhook — give any tool that can send data a URL, and it starts the flow for the right customer with the details it sent already filled in.
Zapuu AI is now Meta Business Agent18 Aug 2026The Meta-hosted AI that answers on your WhatsApp number now carries Meta's own product name — same feature, same setup, clearer name. Zapuu AI returns soon as something new.
Connect Google Sheets by signing in18 Aug 2026Connecting a Google spreadsheet is now one Sign in with Google button instead of an afternoon in Google Cloud, with nothing to create and nothing to copy.
Connect your Google Calendar by signing in18 Aug 2026Connecting a Google Calendar is now one Sign in with Google button instead of an afternoon in Google Cloud, and everyone on your team picks their calendar from a list rather than typing its id.
Say where your products are really made18 Aug 2026Payment requests on WhatsApp have to state a country of origin for each item, and every item said India because there was nowhere to record anything else. Products now have a Country of origin field.
Know the moment an order is paid for17 Aug 2026A new order announced itself, but the payment for it did not — you had to open the order and check. Payment now arrives as a notice of its own, by email and in your notifications.
Several numbers, one call menu17 Aug 2026Build a call menu once, let as many of your phone numbers answer with it, and change them all at the same moment.
One tap for an address you already have17 Aug 2026When a WhatsApp cart has to be posted, your customer is offered the addresses already on their record as taps — and the parcel goes to the one they gave you.
A WhatsApp cart answers itself17 Aug 2026When a customer sends you a cart from your WhatsApp catalogue, it is now priced and answered automatically — with a payment request in India, or a priced summary anywhere else.
Booking confirmations now look like you sent them17 Aug 2026The email a customer gets after booking carries your workspace name, your brand colour and a proper button to view or cancel — and inboxes show it as a booking card rather than plain text.
Customers can book an appointment inside a chat17 Aug 2026An automation can offer your diary's open times in a WhatsApp or email conversation and take the booking from the reply, without sending the customer off to a booking page.
Customers get reminded before their appointment17 Aug 2026The setup wizard has offered "remind them a day before" since bookings launched, and ticking it did nothing. Now it sends — by email, and on WhatsApp when you have a template.
End a call that is still running17 Aug 2026A call dialled by mistake used to ring out for the carrier's full timeout, and one left open on a desk kept billing. You can now stop a live call from the call history.
Low-balance warnings now count your calls17 Aug 2026If calls were what ran your wallet down, your automatic top-up never ran and the low-balance warning never arrived. Both now work exactly as they do for messages.
Play back and read your recorded calls17 Aug 2026Recorded calls are now saved to your workspace and playable from Call history, with a written transcript underneath so a five-minute call can be read in twenty seconds.
Reach a cart after the chat window closes17 Aug 2026A basket left overnight could never be paid for — the payment request would not send once the 24-hour window shut. With an approved checkout-button template, the same request now still reaches the customer.
Rent Appointments on any plan, straight from Billing17 Aug 2026Online booking used to mean upgrading to Growth or asking us for a quote. It is now an add-on you can switch on yourself from the Subscription tab, at a rate that stays where you signed up.
Ring your team on an outgoing call17 Aug 2026Calling a customer used to ring one person, and fail if they were away. It can now try your whole ring group, one after another, and only dial the customer once somebody picks up.
See whether a payment request was paid17 Aug 2026The "Review and pay" card in a chat now shows where the order actually got to — Paid, Payment failed, Refunded — instead of reading "Pending" for ever, and it updates while you watch.
Your team's Google calendar blocks a booking slot17 Aug 2026Whatever is already in a staff member's Google calendar now stops the booking page offering that time under their name — and every booking you take can be written into their calendar automatically.
Let customers book their own appointments16 Aug 2026Publish a booking page, let customers pick a slot themselves, and get a confirmed appointment in your diary without a single message back and forth.
Name your phone lines16 Aug 2026Give each voice line a name and a logo, so your team can tell Sales from Support at a glance instead of reading phone numbers.
Your customer can follow their order16 Aug 2026Orders you take payment for in chat now show your customer where things stand, and WhatsApp Orders is included on every plan.
Call a customer from the inbox16 Aug 2026Open a phone-line conversation and ring the person you are reading about — we call you first, then connect them.
WhatsApp payments are recorded the moment they land16 Aug 2026When a customer pays an order you sent in chat, the order is marked paid on its own — and anything you have set to run when an order is paid now runs.
Track contacts through every stage of your sales process14 Aug 2026Give your workspace its own lifecycle stages — New Lead, Hot Lead, Customer, whatever fits — put every contact on exactly one, and work the whole book as a drag-and-drop board.
Fresh numbers in the Geeks Wing13 Aug 2026The Numbers Museum at wa.cr/geeks has been recounted — over half a million lines of code, 384 releases, and three more open-source projects thanked on the credits wall.
The WA.cr Blog is live13 Aug 2026Product news, playbooks and guides now have a home at wa.cr/blog — new posts, categories, tags and search, all inside the WA.cr site you already know.
WhatsApp's reply pricing changes on 1 October 2026 — you're ready2 Aug 2026WhatsApp will start charging for replies (service messages) beyond a free monthly allowance of 1,000 per phone number from 1 October 2026. Your console now shows reply pricing everywhere it shows message pricing, and switches to the new rates automatically on the day.
See what each template variable is for31 Jul 2026Templates from the API now come with each variable explained — the wording around it, an example value, and exactly where it goes — so a form built on your templates can label a field properly instead of calling it "Body 2".
Message someone new from the API and get a real contact31 Jul 2026A first message sent from the API used to leave a chat with no contact behind it — no tags, no notes, nothing you could act on. It now creates the contact for you, and you can name them in the same call.
Change what an API key can do, without replacing it31 Jul 2026Your API keys and OAuth clients can now be edited. Add a permission you didn't ask for at the start, or take one away, and the key itself stays exactly the same — so there's nothing to redeploy.
Choose which number the API sends from31 Jul 2026The developer API can now list the numbers your workspace sends from, and a send can name the one it should go out as.
Book appointments in Google Calendar29 Jul 2026Connect your own Google account and let your Auto Flows book, move, cancel and check appointments in your calendars.
Connect Google Sheets to your flows28 Jul 2026Your Auto Flows can now add, update and look up rows in your own Google spreadsheets — including saving WhatsApp Flow form answers.
A footer that takes you everywhere28 Jul 2026The bottom of every WA.cr page is now a proper site map — six tidy columns covering features, channels, solutions, free demos, free tools and the company, with a direct link to this Help centre.
A Features menu, and a page for every capability28 Jul 2026The WA.cr header now has a Features menu listing everything the platform does, and each capability has a page of its own — from the shared inbox and broadcasts to templates, contacts, the AI agent and how your data is kept.
Two new pages: every channel, and everything we connect to28 Jul 2026WA.cr now has a Channels page listing every way customers can reach you — WhatsApp, Instagram and email today, with voice, SMS, Telegram and web chat next — and an Integrations page for the tools you already run.
See what renting a number gets you, before you sign in28 Jul 2026A new page on WA.cr walks through renting a business number — the channels it carries, the countries we cover, the starting price and how rent is billed with your plan.
Top up without leaving the number checkout28 Jul 2026If your wallet is short when renting a phone number, add money right there — you choose the amount, and the number, forwarding and discount code all stay as you left them.
Number rent now follows your plan's billing period28 Jul 2026Renting a phone number now bills exactly to your plan's renewal date — one clear pro-rata charge up front, then rent renews together with your plan, whatever its period.
Make a WhatsApp link in seconds28 Jul 2026A free tool that turns a phone number and a message into a wa.me link — one that opens a chat with your message already typed. No sign-up needed.
Pages no longer jump when you tick a checkbox28 Jul 2026Ticking a checkbox part-way down a long page used to throw the whole screen upward and leave half the window blank. Checkboxes now stay exactly where they are.
Connect Google Workspace and Microsoft 365 email without app passwords28 Jul 2026Bring a company mailbox into your shared inbox through Google's and Microsoft's own APIs — an admin connects it once with organisation credentials, and nobody has to generate app passwords.
Save with a coupon on your plan24 Jul 2026Have a discount code? Enter it when you pick a plan and the price updates before you pay — percentage or flat, one-time or recurring.
Send a WhatsApp Flow as a broadcast23 Jul 2026Send an interactive Flow form to a whole segment or list, with data filled in per contact, and see every reply on the flow's Responses page.
Drop a random value into any message23 Jul 2026Two new variables put a fresh one-off number or code into a broadcast, chat, template or automation — a different one for every recipient.
WhatsApp Flow answers can update your contacts automatically23 Jul 2026Map a Flow's questions to contact details, tags, lists and unsubscribes — so every submission updates the contact for you, no copy-paste.
Give teammates access to only their channels23 Jul 2026You can now restrict a Manager, Agent or Viewer to specific channels — they'll only see the chats, messages and contacts for the channels you assign them. The owner always sees everything.
See your WhatsApp Flows in one place22 Jul 2026Every WhatsApp Flow on your connected numbers now appears in the console — its status, the screens it shows, and what each one collects.
Instagram comments now match your existing contacts21 Jul 2026Commenters and mentions no longer create duplicate contacts — they attach to your existing Instagram contact by their @username, and merging offers separate choices for the Instagram ID and username.
Email images now show up in Gmail21 Jul 2026Inline images in email bodies and signatures are now delivered as proper inline attachments, so they render in Gmail and every other mail client — no more blank spots where your logo should be.
Number masking can now include Owners21 Jul 2026The "View full phone numbers" permission is now editable for the Owner row too — owners keep full numbers by default, but a workspace can explicitly switch them to masked numbers like everyone else.
Connect mailboxes that sign in with a username or API key21 Jul 2026The email connect form now separates the sign-in from the sender identity — use a login username or API key that differs from your From address, add a From name, and route replies elsewhere with Reply-to.
Your businesses at a glance21 Jul 2026The business picker now greets you by name and shows each business's channels, health, and verification status on its card.
Add images to emails from your Media Library21 Jul 2026The email composer's image button now opens your Media Library — reuse a stored image or upload a new one, and it embeds inline so it always shows in the recipient's inbox.
Attach files to your emails18 Jul 2026Send documents, images and more with your emails — pick from your Media Library or upload a new file, right in the chat composer.
Name, brand and pause your email channels18 Jul 2026Give a mailbox a display name and icon, add a signature to every email, and pause a noisy inbox so it can't flood your chats.
Write rich emails right from the chat18 Jul 2026Reply to an email conversation with a proper rich-text editor, an HTML mode, and one-click interactive cards.
Import your past emails when you connect a mailbox18 Jul 2026On Growth and up, pick a start date when connecting an email channel and WA.cr brings in your recent email history — in the background, matched to the right contact. Backfilled emails never trigger your automations. Now with Apple iCloud and Yahoo presets too.
Connect email as a channel — mail lands in your shared inbox18 Jul 2026Connect a mailbox (Gmail, Zoho, Outlook or your own server) and email threads arrive in the same inbox as WhatsApp — matched to the right contact, ready for your automations. Free, with no per-message charge.
Add a mobile number to a contact17 Jul 2026Contacts that arrived without a phone number — from Instagram, email or a web form — can now be given a WhatsApp number right from the contact page. If the number already belongs to someone else, we point you to a merge instead of quietly making a duplicate.
Contact search finds everyone — and flags duplicates17 Jul 2026Searching your contacts, including inside the merge tool, now looks across your whole contact book instead of just the most recent ones. And when two contacts share an email address, you'll see a clear duplicate warning on the contact page — one click to review and merge them into a single history.
Filter and sort your template library17 Jul 2026Narrow your templates by the parts they contain, sort by name or creation date, and see when each template was created.
Store order notes now appear in the conversation16 Jul 2026Notes your team writes on a WooCommerce order show up in the customer's chat as private notes — visible to your team, never to the customer.
Your templates appear as soon as you connect a number16 Jul 2026Connecting a WhatsApp number now brings its approved message templates in automatically — no more empty templates page until you press Sync.
The dashboard now shows every channel16 Jul 2026The "Messages by channel" card was leaving Instagram out, and you couldn't filter the dashboard by an Instagram account. Both are fixed, and the whole page is now an all-channels view.
The reply window now follows the channel16 Jul 2026The 24-hour reply window is counted per channel — the one the customer actually messaged you on. An incoming store order no longer opens it, so the chat box stops offering replies that would be refused.
Instagram now counts everywhere it should16 Jul 2026Your dashboard showed zero for everything when you filtered by an Instagram account, and scheduled replies could be accepted against a reply window that wasn't really open. Both are fixed.
See when WA.cr Support opened a chat16 Jul 2026A chat opened by support while helping you is now marked as read by WA.cr Support, instead of showing your own name. Your team's own read marks stay exactly as they were.
Removed stores free their integration slot16 Jul 2026A store that disconnected from its side — like uninstalling the Shopify app — used to keep using one of your plan's integration slots. It now frees the slot immediately.
Your new logo shows up straight away15 Jul 2026Replacing your brand logo, a channel icon or your profile picture used to keep showing the old image, no matter how many times you tried. New images now appear immediately.
We'll warn you if WhatsApp has no payment method for you15 Jul 2026If WhatsApp doesn't have a valid card for your account it will refuse to deliver your messages. We now tell you that plainly, before your messages start failing, and offer to sort it out with you.
See whether your WhatsApp number can actually send15 Jul 2026The account health panel on each channel now shows the whole picture from WhatsApp — sending status, your limits, your account and business IDs, and a time zone you can read.
See your brand colours before you save — and button text that stays readable15 Jul 2026Settings → Branding now previews both light and dark mode side by side as you pick, and the text on your buttons automatically switches to whatever stays readable on your colour.
Switching business keeps you on the same page15 Jul 2026Switch between your businesses and you stay exactly where you were, instead of being dropped back on the dashboard every time.
Pick a brand colour for light mode and dark mode — suggested from your icon15 Jul 2026Your brand colour is now two settings instead of one, so your brand looks right whichever mode someone is viewing in. Upload your icon and we suggest a colour for each.
Choose where WhatsApp stores your message data15 Jul 2026Pick a country — India and 13 others — and WhatsApp keeps that number's message data at rest there. Set it when you connect a number, or change it any time from the channel page.
You control when WA.cr Support can sign in to help15 Jul 2026Support can now fix things hands-on by signing in as you — only when you allow it, always time-boxed, and with every action recorded in your activity log. Switch it off anytime.
See every channel a contact has used, right on the list11 Jul 2026A contact who reached you on WhatsApp, Instagram and through a store order now shows all three channel circles on the conversation list — not just one.
Clear a chat, delete single messages, or delete a whole conversation11 Jul 2026New cleanup controls in your inbox — clear a chat's messages while keeping the contact, tick and delete individual messages, or delete a whole conversation from the list.
Act on many chats at once from your inbox11 Jul 2026Turn on selection from the ⋮ menu, tap each contact's photo to tick it, then archive, mark read or unread, add to a list or assign an agent — for all the chats you picked in one go.
The Geeks Wing — WA.cr by the numbers, and a thank-you to open source10 Jul 2026A fun new public page, wa.cr/geeks, with the platform's geeky stats presented as museum exhibits and a credits wall thanking every open-source project WA.cr stands on.
Tidy up your draft broadcasts10 Jul 2026Delete broadcast drafts you no longer need, straight from the broadcasts list. Scheduled and sent broadcasts stay safely in your history.
Decide who can delete chats and contacts10 Jul 2026Two new role permissions — deleting a chat's history and deleting a contact — so destructive actions only happen when you've explicitly allowed them.
Know your customer — right inside the chat10 Jul 2026Click a contact's name in chat to open a side panel with their key details, order history and lifetime value — and edit the contact without leaving the conversation.
Every store order now shows — and connecting a store stays quiet9 Jul 2026A fix for WooCommerce stores whose synced orders appeared as a single order, plus quieter store connections — importing old orders no longer sends your team an alert for each one.
Your assigned plan now shows correctly on the billing page9 Jul 2026If your plan was set up for you rather than bought online, your Billing page now shows it as your current plan — with clear upgrade and downgrade options — instead of "no active plan".
Your brand colour now runs across the console, including chat buttons5 Jul 2026Set your brand colour once and it flows across your console — and the tappable buttons inside WhatsApp messages now use it too, instead of a generic green, in both light and dark mode.
Explore WA.cr hands-on with the new interactive demo5 Jul 2026The live demo now lets you take a guided tour of the team inbox and send yourself real messages — or show a client exactly what a chat with your business feels like, on WhatsApp or Instagram.
Hand over ownership of a business — safely, with consent5 Jul 2026An owner can now transfer ownership of a business to a teammate. They only become an owner when they accept, so nobody is made an owner by surprise.
See your WhatsApp account's IDs on the channel page4 Jul 2026A channel's page now shows its Business ID, Messaging Account ID and Phone number ID, so you can copy the exact IDs support or a developer asks for.
Set up your product catalogue right after connecting4 Jul 2026If you sell products, connecting a WhatsApp number now offers to set up your product catalogue in one click — so customers can browse and buy in the chat.
Instagram chats no longer create a stray duplicate contact4 Jul 2026Some Instagram conversations were quietly creating a second, empty contact that looked like a WhatsApp number. That no longer happens, and the empty duplicates have been cleared out.
Filter a conversation by channel4 Jul 2026When a contact reaches you on more than one channel, pick a channel in the conversation header to see just that channel's messages — or keep All channels to see everything together.
See your Instagram quick-reply buttons in the inbox4 Jul 2026The tappable buttons you send on Instagram now show under the message in your own inbox, and when a customer taps one, their reply shows the question it answered.
Reconnect a WhatsApp number to refresh its access3 Jul 2026If a connected number's access goes stale, you can now re-authorise it from "Connect with Facebook" — it refreshes the number in place and keeps all your chats and settings.
First & last names, and an auto-detected country on every contact3 Jul 2026Contacts now have separate first and last name fields alongside the display name, and each one carries a country that fills itself in automatically — with a new Country column and audience filter.
A one-click Reconnect for Instagram3 Jul 2026When an Instagram account's access expires, its channel page now shows a Reconnect button that signs in again and gets messages flowing — without losing any chat history.
React to Instagram messages, with typing and seen3 Jul 2026Add an emoji reaction to any Instagram message, and let customers see you typing and know when you've read theirs — just like WhatsApp.
Do more in your Instagram chats — media, buttons and your own posts3 Jul 2026Reply to Instagram DMs with photos, videos, voice notes and documents, add tappable quick-reply buttons, and share your own posts straight into a chat.
See exactly where each contact came from3 Jul 2026Contacts now keep a "Seen via" history showing every channel and number they reached you on, and when — and a merge keeps all of it instead of dropping the details.
Bring your existing WhatsApp Business app number — with your chats and contacts3 Jul 2026Connecting an existing WhatsApp Business app number now automatically imports its contacts and past chats, with a live panel showing how far along the import is.
Your light or dark theme now stays the same everywhere3 Jul 2026Your light, dark or system theme choice now stays consistent as you move between the website, your dashboard, the help centre and your storefront — and updates live in open tabs.
Chats stay with your customer when they change their number3 Jul 2026If a customer changes their WhatsApp number or Instagram handle, their chat history now moves to the new identity automatically — and the old number is kept as a note on the contact.
Shared Instagram posts now show up in your chats3 Jul 2026When a customer shares one of your Instagram posts or reels into a DM, the chat now shows the post's picture, title and a link to open it — instead of a blank "New message".
Labels are now Lists — managed right from the chat3 Jul 2026The Labels feature is now called Lists, matching WhatsApp Web, with a new bar in the chat header to add a chat to a list or assign it to a teammate in one click.
Connect your own Google Analytics and Meta Pixel3 Jul 2026Partners can now add their Google Analytics and Meta Pixel so sign-ups and plan purchases on their branded site flow into their own reports and ad tools.
Channels gets its own home — with health at a glance and a pause switch3 Jul 2026Channels moves out of Settings into its own section, with an overview that shows every connected account's health, a full page per channel, and a reversible way to pause a WhatsApp number.
Clearer contact sources, and one channel allowance for everything2 Jul 2026The contact book now names exactly where each contact came from — WhatsApp, Instagram, WooCommerce, Shopify — and your plan's channel slots work across every channel type.
Link contacts to each other with Associated Contact fields2 Jul 2026A new custom-field type connects contacts in your address book — family, colleagues, referrers — and the link is always mutual. Plus every contact now has a copyable ID.
Store syncs run in the background with live progress2 Jul 2026Syncing your WooCommerce or Shopify store no longer ties you to the page — watch products, orders and contacts import stage by stage, with counts and time estimates.
Connecting Instagram is now a guided, plain-words setup2 Jul 2026The Instagram connect screen walks you through the exact taps to prepare your account, recommends the simplest sign-in, and answers the questions cautious owners ask.
Instagram comments land in your inbox — reply publicly or privately2 Jul 2026Comments on your Instagram posts, reels and lives now appear in the commenter's conversation, with one-click public replies and a private reply straight to their DMs.
Merge duplicate contacts — one person, one conversation2 Jul 2026Combine a WhatsApp contact and an Instagram contact into one record with a unified timeline, choose which details to keep, and undo a merge if you get it wrong.
Capture an exact address with one tap — location and DIGIPIN2 Jul 2026Add precise coordinates and an India-Post DIGIPIN to your business address and contact address fields with a single Fetch location button.
Start your free trial before finishing verification2 Jul 2026Indian businesses can now begin the free trial and explore WA.cr without completing KYC first — verify later, before you move onto a paid plan.
Removing a WhatsApp number is now safer2 Jul 2026Removing a connected WhatsApp number now takes a verification code and is limited to the workspace owner, with a clear warning and the option to keep your chats.
A simpler way to connect a WhatsApp number1 Jul 2026Adding a WhatsApp number now walks you through a short setup, and you can connect just for messaging without being forced to create a product catalogue.
Sync your WooCommerce orders and customers into WhatsApp1 Jul 2026Connect a WooCommerce store and its orders and customers flow into WA.cr on their own — each order appears in the buyer's chat, and you can mark orders fulfilled from here.
Claim your WhatsApp business username1 Jul 2026Reserve a searchable @username for your WhatsApp number so customers can find you by name — one per number, and your phone number stays visible.
Richer, more reliable interactive messages30 Jun 2026Quick-reply carousels, an easier list builder, image headers from your Media Library, link previews and media replies that keep their quote.
Grow and manage your audience with signup links30 Jun 2026Signup links now build a contact group for you, and unsubscribes and re-subscribes show up live.
Share a location by searching an address30 Jun 2026When you send a location in chat, find a place by name or address instead of typing coordinates.