What’s new
The latest features and improvements on WA.cr.
- A refused block tells you whyWhen WhatsApp will not let you block a contact, the message now names the reason and the channel it applies to, instead of saying only that it could not be done.
- The Features menu now shows what each feature doesThe Features menu on WA.cr has been rebuilt into six categories, and every feature carries a small working picture of itself — so you can see what a capability does before you open its page. Voice calls and @usernames have joined the menu.
- Your Maps key is tested on its ownSettings → Maps now judges your own Google Maps key on its own answers — a rejected key can no longer be shown as working because another workspace's key answered the same address.
- A failed order action says what happenedFulfil in Shopify, Mark paid and the status dropdown used to look identical whether they worked or not. They now report the reason — and an order that fails to load is no longer reported as missing.
- Your Maps key tells you what is wrongWhen Google refuses your Maps key, Settings → Maps now names the exact setting to change instead of saying the test failed — and the page checks the key every time you open it.
- Connecting WhatsApp or Instagram now explains itselfWhen a channel was not set up on the platform yet, the connect screens showed a dead button, a generic error, or a spinner that never finished. They now say what is actually wrong.
- One-time codes are now an API you can callVerification codes used to be something WA.cr did for its own sign-in and nothing else. Your app can now ask for one over WhatsApp or email, check it, send it again, and set the workspace's defaults for how codes are made and delivered.
- Your icon shows in the browser tabYour storefront now carries your own brand icon in the browser tab, so a customer with a dozen tabs open can find you at a glance. Workspaces without an uploaded icon show the WA.cr mark.
- WhatsApp and Instagram errors now say what went wrongWhen Meta rejected a profile edit, a template or an account connection, the console could only say "please try again". Meta's own explanation now reaches the screen, so you can see what to fix.
- A payment setup problem now explains itselfScreens that needed a payment provider used to fail with nothing but "something went wrong" when the provider was not set up yet. They now say what is missing, and the ones with another way in offer it.
- Ask the API for one kind of template instead of all of themListing templates on the developer API used to return every template you own, leaving your integration to sift out the one kind it sends. You can now ask for a single category or review state.
- Messages Meta does not charge for no longer cost youWhen WhatsApp confirms it billed nothing for a message, the charge is corrected and the difference goes straight back into your wallet — automatically, with the refund shown in your billing history.
- Link the Stripe account you already haveIf your business already collects on Stripe, you can approve WA.cr against that account instead of opening a second one and starting your payment history over.
- A paid top-up reaches your walletIf a wallet recharge went through at the payment gateway but your balance never moved, pressing Check status now finalises it and credits the wallet. When something does go wrong, you get told instead of the button quietly giving up.
- Approve a booking request without leaving the chatA booking that is waiting on your decision now carries Approve and Decline in the chat thread itself, so you can answer it while you are reading the conversation.
- An address you can actually drive toA booking page that asks where to come now asks in proper fields — country, state, city, pincode and two address lines — and can finish the address for the customer as they type.
- Your team now hears about a bookingEvery booking used to message the customer twice and tell your side nothing but a badge in the diary. The person a booking lands on now gets an email and a WhatsApp message, and a request that needs approving says so.
- Booking confirmations and reminders now reach your customersIf your Notifications step showed a WhatsApp number but you never changed the dropdown, confirmations and reminders for bookings taken outside a chat were silently skipped. They now send from the number the step shows you.
- Every payment you started is now listedA new Payment attempts tab in Billing shows every top-up you began and what became of it — paid, failed, cancelled or still waiting — with the reason and a way to finish or cancel the ones left open.
- 1,000 free WhatsApp replies per number, every monthFrom 1 October 2026 WhatsApp gives every phone number 1,000 free service replies a month and charges only from the 1,001st. Your billing page counts them per number, and the pricing estimator lets you say how many numbers you have.
- See every add-on, and what your plan already includesBilling now lists every add-on WA.cr offers, with a clear Included badge on anything your plan already covers — so you are never asked to pay twice for something you already have.
- Your browser tabs now say where you areEvery console page used to show the same caption, so a row of open tabs was unreadable. Each page now names itself and the business it belongs to.
- Type @ to drop a saved answer into a flowAuto Flows now offer the variables an earlier step actually saved — with a badge for the ones only some paths set, and a warning when a token would send as nothing.
- Confirm web bookings on WhatsAppBookings taken on your booking page, in the diary or through the API can now be confirmed on WhatsApp as well as by email — and a confirmation can carry a "view or cancel" button.
- A booking link for one person, or one placePut a person's or a venue's handle on the end of your booking link and the page opens on their diary, skips the questions it has already answered, and books that person — not whoever else happens to be free.
- Type @ to drop in a variableThe variable picker now opens on @ instead of {{, everywhere you write a message — and in an internal comment, one @ offers your teammates and your variables together.
- Pick the number your appointment messages come fromIf you have more than one WhatsApp number, the appointment setup now asks which one sends your confirmations and reminders — and only offers the templates that number can actually send.
- Appointment reminders now fit your own templatePick your approved reminder template and fill in each of its variables — with this booking's own date, time, service, staff or venue — instead of a template that had to have exactly four.
- The form builder now looks like the formBuild a form on the page a visitor will see, reorder questions by dragging the outline on the left, duplicate a question in one click, and find any form in a list you can read down a column.
- Book an appointment without leaving WhatsAppA customer taps a button in the chat, a form opens over the conversation, and they pick a service, a date and a time — offered live from your diary, so a slot that filled up two minutes ago is not on the list.
- Pause a live ad without leaving WA.crA published ad now has a Pause button beside it — one click switches the campaign, ad set and ad off, delivery stops, and publishing takes it live again whenever you are ready.
- Each store can keep its own opening hoursDescribe the places your business actually has — stores, and the departments inside them — and give each one its own opening hours, with bookings held to the hours of the place they are made at.
- Create a WhatsApp ad without leaving WA.crWrite a Meta ad whose button opens a chat with you, get help with the wording, and see it built paused — nothing is spent until you publish it yourself.
- Tell WA.cr when you are openA new Opening hours panel in Settings records the one week your whole workspace runs on — split shifts, late nights past midnight, and particular dates — and an Auto Flow can now branch on whether you are open right now.
- You hear about planned downtime before it startsWhen maintenance is planned on a service your workspace uses, WA.cr now tells you in advance — a banner in your console and one email to the owners — instead of you finding out when something stops working.
- "2nd and 4th Saturday closed" — said once, not dated for everOpening hours can now carry a repeating rule for a weekday, so the Saturday convention takes one line instead of an entry for every Saturday from now until you retire.
- A date with no hours saves as closed — and the page now says soOpening hours used to call a date with no hours "Open all day", then save it shut. Both places that said it are corrected, and a date you already saved that way is worth a look.
- The console on your phone shows what you can openThe menu and the row of shortcuts at the bottom of the console on a phone now match what your account can actually do, and a shortcut you cannot use is replaced by one you can.
- Find out what else your workspace can do — starting with what you already pay forA new Explore page lists every capability your workspace could be using, leading with the ones your plan already includes and nobody has switched on yet.
- Settings has a list down the side instead of three rows of tabsThe nineteen Settings tabs that wrapped onto three lines are now a grouped list beside the page, with a box to search them — and four setup pages have moved to the section that uses them.
- A simpler sidebar, and every area now has its own tabsThe console sidebar is reorganised around four jobs instead of thirty-five links, and each area — Contacts, Calls, Ads, Forms, Automations, AI, Orders, Appointments — now has a row of tabs at the top of the page for everything inside it.
- Choose how each number answersA switch on each line's settings screen moves a number between a call menu and an AI voice agent — no need to ask us any more.
- Your booking page shows the times you are freeA booking page could offer no times at all when a service happened somewhere other than your main venue — a video call or a phone appointment especially. Free times now appear, taken ones read as taken, and a day with nothing left is greyed out.
- Call menus are built on the Auto Flow canvasThe separate Call flows page is gone. Build a call menu on the same canvas you use for every other automation, then point a number at it from the number's own screen.
- Contacts can move through your pipeline on their ownFour rules move a contact to the stage you choose when they click an ad, reply, submit a form or pay — always forwards, never over a stage you set by hand — and a new Leads page shows who your ads actually brought in.
- Put a form on any website, not just your storefrontPaste your form's link almost anywhere and it turns into the form itself — or add two lines to your own site's HTML for a version that resizes itself to fit.
- Put a form on your storefrontYour storefront page can now carry one of your published forms — either as a button, or with the questions right there on the page for visitors to fill in without going anywhere.
- Your form works for everyone who opens itThe link you hand out goes to people you have never met. Your form now works with a keyboard, with a screen reader, and with the browser's own autofill — and search engines can finally describe it properly.
- A form reply can start an Auto FlowChoose Form as a flow's trigger and a new response sets it off, with the answers already in hand as variables you can drop into any step.
- Build a form in sections, and choose its linkEach band of questions gets its own column layout, and you pick the web address people will open when you create the form.
- Lay your form out in two or three columnsShort questions can now sit side by side instead of each taking a whole row — and a form never overwrites a contact you already have.
- Your storefront can have more than one pageAdd extra pages on their own addresses — a festival offer, a menu, a campaign landing page — each built from the same blocks as your home page, and each published only when you say so.
- Your forms now have a page people can fill inA published form is live on your own storefront address, answers land in a Responses screen you can export, and editing a live form never rewrites what people already told you.
- Your storefront home page is now yours to decideA new Storefront section lets you build your home page out of blocks, forward the whole address to a website you already have, or show nothing — and your booking links keep working either way.
- See exactly what your flow didA flow's run record now lights only the route it actually took — from the trigger that started it — and every step can be opened to show what it received, what it used, and what came back.
- An Enterprise plan you can ask aboutThe pricing page now has an Enterprise tier for teams past the top plan, with a short form that gets you a quote built on your actual volume — and the option to book a call there and then.
- Both AI helpers are now on every planMeta Business Agent and Zapuu AI writing help are included on every plan, from the free tier up — no add-on to buy, and nothing new to switch on.
- Compare plans side by sideThe pricing page now has a comparison chart that folds away everything the plans share, so you only read what actually differs — plus a rate card for the charges that are not messages.
- Writing help in the message box, on every planReword, soften, shorten or translate your own draft before you send it — now available to every workspace.
- Shared call menus can be created againBuilding a call menu you can point several numbers at used to be refused the moment you named it. It now opens straight into the editor, and any refusal says what needs fixing.
- Naming the fields your webhook saves is easier to get rightThe name box in a Webhook trigger no longer loses your cursor as you type, and WA.cr now tells you which name will not work — the moment you write it, instead of when you try to save.
- Billing history shows every charge, not just messagesVoice calls, transcriptions, AI replies, number rentals and add-ons now appear in Billing history, with a filter for the channel each charge came from.
- Let a flow leave a note on the chatAuto Flows can now write an internal comment on a conversation — the same note card your team types by hand — with anything the flow picked up folded into it, and teammates tagged so they hear about it.
- Finding a contact by number over the API now searches everyoneA contact search on the developer API used to look only at your newest few hundred contacts, so a real customer's number could come back empty. It now searches your whole contact book.
- Free times now say whereReading your free times over the API tells you which of your places each one can be taken at — and you can ask about just one of them.
- Take a booking over the APIThe developer API can now book one of your free times, not just read them — with the same confirmation, reminders and calendar entry as any other booking.
- Customers choose how to meet youWhen you offer a service more than one way — at your place, at theirs, or on a call — the booking page now asks which they'd like, and shows only the times that suit it.
- Set a reminder on a conversation over the APIThe developer API can now put an internal reminder on a chat — a note that comes back to your own inbox at the time you pick, on the right thread.
- Appointments show up in the chat, and you can book one from itEvery booking now appears as a card in that customer's conversation and keeps itself up to date, their record shows what they have booked and when they were last in, and there is a Book appointment button right in the thread header.
- Several venues, and the chance to say yes firstAppointments can now happen in more than one place — a room, a phone call, a video link, or an address the customer gives you — and any service can arrive as a request you approve before it becomes a booking.
- Start your inbox on any channelA workspace with nothing connected now sees the full Add a channel screen in its inbox, and one running on Instagram, email or a phone line can use its inbox without a WhatsApp number.
- Name your services and your team in linksEvery service and every person on your rota gets a short link name, so you can hand out a booking link per service and call the API in words instead of long codes.
- Choose what buzzes your phoneMobile notifications are no longer all-or-nothing. Set them for the whole workspace, for a single line, and for your own phone — and keep quiet while you're already at the console.
- Read your free appointment times over the APIThe developer API can now list what your workspace takes bookings for, and when each of those is actually free.
- Say where a contact came fromContacts you add over the API can now carry where they came from and the customer's address, and you can build an audience on it.
- Start a flow from any other systemAn Auto Flow can now be started by a webhook — give any tool that can send data a URL, and it starts the flow for the right customer with the details it sent already filled in.
- Zapuu AI is now Meta Business AgentThe Meta-hosted AI that answers on your WhatsApp number now carries Meta's own product name — same feature, same setup, clearer name. Zapuu AI returns soon as something new.
- Connect Google Sheets by signing inConnecting a Google spreadsheet is now one Sign in with Google button instead of an afternoon in Google Cloud, with nothing to create and nothing to copy.
- Connect your Google Calendar by signing inConnecting a Google Calendar is now one Sign in with Google button instead of an afternoon in Google Cloud, and everyone on your team picks their calendar from a list rather than typing its id.
- Say where your products are really madePayment requests on WhatsApp have to state a country of origin for each item, and every item said India because there was nowhere to record anything else. Products now have a Country of origin field.
- Know the moment an order is paid forA new order announced itself, but the payment for it did not — you had to open the order and check. Payment now arrives as a notice of its own, by email and in your notifications.
- Several numbers, one call menuBuild a call menu once, let as many of your phone numbers answer with it, and change them all at the same moment.
- One tap for an address you already haveWhen a WhatsApp cart has to be posted, your customer is offered the addresses already on their record as taps — and the parcel goes to the one they gave you.
- A WhatsApp cart answers itselfWhen a customer sends you a cart from your WhatsApp catalogue, it is now priced and answered automatically — with a payment request in India, or a priced summary anywhere else.
- Booking confirmations now look like you sent themThe email a customer gets after booking carries your workspace name, your brand colour and a proper button to view or cancel — and inboxes show it as a booking card rather than plain text.
- Customers can book an appointment inside a chatAn automation can offer your diary's open times in a WhatsApp or email conversation and take the booking from the reply, without sending the customer off to a booking page.
- Customers get reminded before their appointmentThe setup wizard has offered "remind them a day before" since bookings launched, and ticking it did nothing. Now it sends — by email, and on WhatsApp when you have a template.
- End a call that is still runningA call dialled by mistake used to ring out for the carrier's full timeout, and one left open on a desk kept billing. You can now stop a live call from the call history.
- Low-balance warnings now count your callsIf calls were what ran your wallet down, your automatic top-up never ran and the low-balance warning never arrived. Both now work exactly as they do for messages.
- Play back and read your recorded callsRecorded calls are now saved to your workspace and playable from Call history, with a written transcript underneath so a five-minute call can be read in twenty seconds.
- Reach a cart after the chat window closesA basket left overnight could never be paid for — the payment request would not send once the 24-hour window shut. With an approved checkout-button template, the same request now still reaches the customer.
- Rent Appointments on any plan, straight from BillingOnline booking used to mean upgrading to Growth or asking us for a quote. It is now an add-on you can switch on yourself from the Subscription tab, at a rate that stays where you signed up.
- Ring your team on an outgoing callCalling a customer used to ring one person, and fail if they were away. It can now try your whole ring group, one after another, and only dial the customer once somebody picks up.
- See whether a payment request was paidThe "Review and pay" card in a chat now shows where the order actually got to — Paid, Payment failed, Refunded — instead of reading "Pending" for ever, and it updates while you watch.
- Your team's Google calendar blocks a booking slotWhatever is already in a staff member's Google calendar now stops the booking page offering that time under their name — and every booking you take can be written into their calendar automatically.
- Let customers book their own appointmentsPublish a booking page, let customers pick a slot themselves, and get a confirmed appointment in your diary without a single message back and forth.
- Name your phone linesGive each voice line a name and a logo, so your team can tell Sales from Support at a glance instead of reading phone numbers.
- Your customer can follow their orderOrders you take payment for in chat now show your customer where things stand, and WhatsApp Orders is included on every plan.
- Call a customer from the inboxOpen a phone-line conversation and ring the person you are reading about — we call you first, then connect them.
- WhatsApp payments are recorded the moment they landWhen a customer pays an order you sent in chat, the order is marked paid on its own — and anything you have set to run when an order is paid now runs.
- Track contacts through every stage of your sales processGive your workspace its own lifecycle stages — New Lead, Hot Lead, Customer, whatever fits — put every contact on exactly one, and work the whole book as a drag-and-drop board.
- Fresh numbers in the Geeks WingThe Numbers Museum at wa.cr/geeks has been recounted — over half a million lines of code, 384 releases, and three more open-source projects thanked on the credits wall.
- The WA.cr Blog is liveProduct news, playbooks and guides now have a home at wa.cr/blog — new posts, categories, tags and search, all inside the WA.cr site you already know.
- WhatsApp's reply pricing changes on 1 October 2026 — you're readyWhatsApp will start charging for replies (service messages) beyond a free monthly allowance of 1,000 per phone number from 1 October 2026. Your console now shows reply pricing everywhere it shows message pricing, and switches to the new rates automatically on the day.
- See what each template variable is forTemplates from the API now come with each variable explained — the wording around it, an example value, and exactly where it goes — so a form built on your templates can label a field properly instead of calling it "Body 2".
- Message someone new from the API and get a real contactA first message sent from the API used to leave a chat with no contact behind it — no tags, no notes, nothing you could act on. It now creates the contact for you, and you can name them in the same call.
- Change what an API key can do, without replacing itYour API keys and OAuth clients can now be edited. Add a permission you didn't ask for at the start, or take one away, and the key itself stays exactly the same — so there's nothing to redeploy.
- Choose which number the API sends fromThe developer API can now list the numbers your workspace sends from, and a send can name the one it should go out as.
- Book appointments in Google CalendarConnect your own Google account and let your Auto Flows book, move, cancel and check appointments in your calendars.
- Connect Google Sheets to your flowsYour Auto Flows can now add, update and look up rows in your own Google spreadsheets — including saving WhatsApp Flow form answers.
- A footer that takes you everywhereThe bottom of every WA.cr page is now a proper site map — six tidy columns covering features, channels, solutions, free demos, free tools and the company, with a direct link to this Help centre.
- A Features menu, and a page for every capabilityThe WA.cr header now has a Features menu listing everything the platform does, and each capability has a page of its own — from the shared inbox and broadcasts to templates, contacts, the AI agent and how your data is kept.
- Two new pages: every channel, and everything we connect toWA.cr now has a Channels page listing every way customers can reach you — WhatsApp, Instagram and email today, with voice, SMS, Telegram and web chat next — and an Integrations page for the tools you already run.
- See what renting a number gets you, before you sign inA new page on WA.cr walks through renting a business number — the channels it carries, the countries we cover, the starting price and how rent is billed with your plan.
- Top up without leaving the number checkoutIf your wallet is short when renting a phone number, add money right there — you choose the amount, and the number, forwarding and discount code all stay as you left them.
- Number rent now follows your plan's billing periodRenting a phone number now bills exactly to your plan's renewal date — one clear pro-rata charge up front, then rent renews together with your plan, whatever its period.
- Make a WhatsApp link in secondsA free tool that turns a phone number and a message into a wa.me link — one that opens a chat with your message already typed. No sign-up needed.
- Pages no longer jump when you tick a checkboxTicking a checkbox part-way down a long page used to throw the whole screen upward and leave half the window blank. Checkboxes now stay exactly where they are.
- Connect Google Workspace and Microsoft 365 email without app passwordsBring a company mailbox into your shared inbox through Google's and Microsoft's own APIs — an admin connects it once with organisation credentials, and nobody has to generate app passwords.
- Save with a coupon on your planHave a discount code? Enter it when you pick a plan and the price updates before you pay — percentage or flat, one-time or recurring.
- Send a WhatsApp Flow as a broadcastSend an interactive Flow form to a whole segment or list, with data filled in per contact, and see every reply on the flow's Responses page.
- Drop a random value into any messageTwo new variables put a fresh one-off number or code into a broadcast, chat, template or automation — a different one for every recipient.
- WhatsApp Flow answers can update your contacts automaticallyMap a Flow's questions to contact details, tags, lists and unsubscribes — so every submission updates the contact for you, no copy-paste.
- Give teammates access to only their channelsYou can now restrict a Manager, Agent or Viewer to specific channels — they'll only see the chats, messages and contacts for the channels you assign them. The owner always sees everything.
- See your WhatsApp Flows in one placeEvery WhatsApp Flow on your connected numbers now appears in the console — its status, the screens it shows, and what each one collects.
- Instagram comments now match your existing contactsCommenters and mentions no longer create duplicate contacts — they attach to your existing Instagram contact by their @username, and merging offers separate choices for the Instagram ID and username.
- Email images now show up in GmailInline images in email bodies and signatures are now delivered as proper inline attachments, so they render in Gmail and every other mail client — no more blank spots where your logo should be.
- Number masking can now include OwnersThe "View full phone numbers" permission is now editable for the Owner row too — owners keep full numbers by default, but a workspace can explicitly switch them to masked numbers like everyone else.
- Connect mailboxes that sign in with a username or API keyThe email connect form now separates the sign-in from the sender identity — use a login username or API key that differs from your From address, add a From name, and route replies elsewhere with Reply-to.
- Your businesses at a glanceThe business picker now greets you by name and shows each business's channels, health, and verification status on its card.
- Add images to emails from your Media LibraryThe email composer's image button now opens your Media Library — reuse a stored image or upload a new one, and it embeds inline so it always shows in the recipient's inbox.
- Attach files to your emailsSend documents, images and more with your emails — pick from your Media Library or upload a new file, right in the chat composer.
- Name, brand and pause your email channelsGive a mailbox a display name and icon, add a signature to every email, and pause a noisy inbox so it can't flood your chats.
- Write rich emails right from the chatReply to an email conversation with a proper rich-text editor, an HTML mode, and one-click interactive cards.
- Import your past emails when you connect a mailboxOn Growth and up, pick a start date when connecting an email channel and WA.cr brings in your recent email history — in the background, matched to the right contact. Backfilled emails never trigger your automations. Now with Apple iCloud and Yahoo presets too.
- Connect email as a channel — mail lands in your shared inboxConnect a mailbox (Gmail, Zoho, Outlook or your own server) and email threads arrive in the same inbox as WhatsApp — matched to the right contact, ready for your automations. Free, with no per-message charge.
- Add a mobile number to a contactContacts that arrived without a phone number — from Instagram, email or a web form — can now be given a WhatsApp number right from the contact page. If the number already belongs to someone else, we point you to a merge instead of quietly making a duplicate.
- Contact search finds everyone — and flags duplicatesSearching your contacts, including inside the merge tool, now looks across your whole contact book instead of just the most recent ones. And when two contacts share an email address, you'll see a clear duplicate warning on the contact page — one click to review and merge them into a single history.
- Filter and sort your template libraryNarrow your templates by the parts they contain, sort by name or creation date, and see when each template was created.
- Store order notes now appear in the conversationNotes your team writes on a WooCommerce order show up in the customer's chat as private notes — visible to your team, never to the customer.
- Your templates appear as soon as you connect a numberConnecting a WhatsApp number now brings its approved message templates in automatically — no more empty templates page until you press Sync.
- The dashboard now shows every channelThe "Messages by channel" card was leaving Instagram out, and you couldn't filter the dashboard by an Instagram account. Both are fixed, and the whole page is now an all-channels view.
- The reply window now follows the channelThe 24-hour reply window is counted per channel — the one the customer actually messaged you on. An incoming store order no longer opens it, so the chat box stops offering replies that would be refused.
- Instagram now counts everywhere it shouldYour dashboard showed zero for everything when you filtered by an Instagram account, and scheduled replies could be accepted against a reply window that wasn't really open. Both are fixed.
- See when WA.cr Support opened a chatA chat opened by support while helping you is now marked as read by WA.cr Support, instead of showing your own name. Your team's own read marks stay exactly as they were.
- Removed stores free their integration slotA store that disconnected from its side — like uninstalling the Shopify app — used to keep using one of your plan's integration slots. It now frees the slot immediately.
- Your new logo shows up straight awayReplacing your brand logo, a channel icon or your profile picture used to keep showing the old image, no matter how many times you tried. New images now appear immediately.
- We'll warn you if WhatsApp has no payment method for youIf WhatsApp doesn't have a valid card for your account it will refuse to deliver your messages. We now tell you that plainly, before your messages start failing, and offer to sort it out with you.
- See whether your WhatsApp number can actually sendThe account health panel on each channel now shows the whole picture from WhatsApp — sending status, your limits, your account and business IDs, and a time zone you can read.
- See your brand colours before you save — and button text that stays readableSettings → Branding now previews both light and dark mode side by side as you pick, and the text on your buttons automatically switches to whatever stays readable on your colour.
- Switching business keeps you on the same pageSwitch between your businesses and you stay exactly where you were, instead of being dropped back on the dashboard every time.
- Pick a brand colour for light mode and dark mode — suggested from your iconYour brand colour is now two settings instead of one, so your brand looks right whichever mode someone is viewing in. Upload your icon and we suggest a colour for each.
- Choose where WhatsApp stores your message dataPick a country — India and 13 others — and WhatsApp keeps that number's message data at rest there. Set it when you connect a number, or change it any time from the channel page.
- You control when WA.cr Support can sign in to helpSupport can now fix things hands-on by signing in as you — only when you allow it, always time-boxed, and with every action recorded in your activity log. Switch it off anytime.
- See every channel a contact has used, right on the listA contact who reached you on WhatsApp, Instagram and through a store order now shows all three channel circles on the conversation list — not just one.
- Clear a chat, delete single messages, or delete a whole conversationNew cleanup controls in your inbox — clear a chat's messages while keeping the contact, tick and delete individual messages, or delete a whole conversation from the list.
- Act on many chats at once from your inboxTurn on selection from the ⋮ menu, tap each contact's photo to tick it, then archive, mark read or unread, add to a list or assign an agent — for all the chats you picked in one go.
- The Geeks Wing — WA.cr by the numbers, and a thank-you to open sourceA fun new public page, wa.cr/geeks, with the platform's geeky stats presented as museum exhibits and a credits wall thanking every open-source project WA.cr stands on.
- Tidy up your draft broadcastsDelete broadcast drafts you no longer need, straight from the broadcasts list. Scheduled and sent broadcasts stay safely in your history.
- Decide who can delete chats and contactsTwo new role permissions — deleting a chat's history and deleting a contact — so destructive actions only happen when you've explicitly allowed them.
- Know your customer — right inside the chatClick a contact's name in chat to open a side panel with their key details, order history and lifetime value — and edit the contact without leaving the conversation.
- Every store order now shows — and connecting a store stays quietA fix for WooCommerce stores whose synced orders appeared as a single order, plus quieter store connections — importing old orders no longer sends your team an alert for each one.
- Your assigned plan now shows correctly on the billing pageIf your plan was set up for you rather than bought online, your Billing page now shows it as your current plan — with clear upgrade and downgrade options — instead of "no active plan".
- Your brand colour now runs across the console, including chat buttonsSet your brand colour once and it flows across your console — and the tappable buttons inside WhatsApp messages now use it too, instead of a generic green, in both light and dark mode.
- Explore WA.cr hands-on with the new interactive demoThe live demo now lets you take a guided tour of the team inbox and send yourself real messages — or show a client exactly what a chat with your business feels like, on WhatsApp or Instagram.
- Hand over ownership of a business — safely, with consentAn owner can now transfer ownership of a business to a teammate. They only become an owner when they accept, so nobody is made an owner by surprise.
- See your WhatsApp account's IDs on the channel pageA channel's page now shows its Business ID, WhatsApp Account ID and Phone number ID, so you can copy the exact IDs support or a developer asks for.
- Set up your product catalogue right after connectingIf you sell products, connecting a WhatsApp number now offers to set up your product catalogue in one click — so customers can browse and buy in the chat.
- Instagram chats no longer create a stray duplicate contactSome Instagram conversations were quietly creating a second, empty contact that looked like a WhatsApp number. That no longer happens, and the empty duplicates have been cleared out.
- Filter a conversation by channelWhen a contact reaches you on more than one channel, pick a channel in the conversation header to see just that channel's messages — or keep All channels to see everything together.
- See your Instagram quick-reply buttons in the inboxThe tappable buttons you send on Instagram now show under the message in your own inbox, and when a customer taps one, their reply shows the question it answered.
- Reconnect a WhatsApp number to refresh its accessIf a connected number's access goes stale, you can now re-authorise it from "Connect with Facebook" — it refreshes the number in place and keeps all your chats and settings.
- First & last names, and an auto-detected country on every contactContacts now have separate first and last name fields alongside the display name, and each one carries a country that fills itself in automatically — with a new Country column and audience filter.
- A one-click Reconnect for InstagramWhen an Instagram account's access expires, its channel page now shows a Reconnect button that signs in again and gets messages flowing — without losing any chat history.
- React to Instagram messages, with typing and seenAdd an emoji reaction to any Instagram message, and let customers see you typing and know when you've read theirs — just like WhatsApp.
- Do more in your Instagram chats — media, buttons and your own postsReply to Instagram DMs with photos, videos, voice notes and documents, add tappable quick-reply buttons, and share your own posts straight into a chat.
- See exactly where each contact came fromContacts now keep a "Seen via" history showing every channel and number they reached you on, and when — and a merge keeps all of it instead of dropping the details.
- Bring your existing WhatsApp Business app number — with your chats and contactsConnecting an existing WhatsApp Business app number now automatically imports its contacts and past chats, with a live panel showing how far along the import is.
- Your light or dark theme now stays the same everywhereYour light, dark or system theme choice now stays consistent as you move between the website, your dashboard, the help centre and your storefront — and updates live in open tabs.
- Chats stay with your customer when they change their numberIf a customer changes their WhatsApp number or Instagram handle, their chat history now moves to the new identity automatically — and the old number is kept as a note on the contact.
- Shared Instagram posts now show up in your chatsWhen a customer shares one of your Instagram posts or reels into a DM, the chat now shows the post's picture, title and a link to open it — instead of a blank "New message".
- Labels are now Lists — managed right from the chatThe Labels feature is now called Lists, matching WhatsApp Web, with a new bar in the chat header to add a chat to a list or assign it to a teammate in one click.
- Connect your own Google Analytics and Meta PixelPartners can now add their Google Analytics and Meta Pixel so sign-ups and plan purchases on their branded site flow into their own reports and ad tools.
- Channels gets its own home — with health at a glance and a pause switchChannels moves out of Settings into its own section, with an overview that shows every connected account's health, a full page per channel, and a reversible way to pause a WhatsApp number.
- Clearer contact sources, and one channel allowance for everythingThe contact book now names exactly where each contact came from — WhatsApp, Instagram, WooCommerce, Shopify — and your plan's channel slots work across every channel type.
- Link contacts to each other with Associated Contact fieldsA new custom-field type connects contacts in your address book — family, colleagues, referrers — and the link is always mutual. Plus every contact now has a copyable ID.
- Store syncs run in the background with live progressSyncing your WooCommerce or Shopify store no longer ties you to the page — watch products, orders and contacts import stage by stage, with counts and time estimates.
- Connecting Instagram is now a guided, plain-words setupThe Instagram connect screen walks you through the exact taps to prepare your account, recommends the simplest sign-in, and answers the questions cautious owners ask.
- Instagram comments land in your inbox — reply publicly or privatelyComments on your Instagram posts, reels and lives now appear in the commenter's conversation, with one-click public replies and a private reply straight to their DMs.
- Merge duplicate contacts — one person, one conversationCombine a WhatsApp contact and an Instagram contact into one record with a unified timeline, choose which details to keep, and undo a merge if you get it wrong.
- Capture an exact address with one tap — location and DIGIPINAdd precise coordinates and an India-Post DIGIPIN to your business address and contact address fields with a single Fetch location button.
- Start your free trial before finishing verificationIndian businesses can now begin the free trial and explore WA.cr without completing KYC first — verify later, before you move onto a paid plan.
- Removing a WhatsApp number is now saferRemoving a connected WhatsApp number now takes a verification code and is limited to the workspace owner, with a clear warning and the option to keep your chats.
- A simpler way to connect a WhatsApp numberAdding a WhatsApp number now walks you through a short setup, and you can connect just for messaging without being forced to create a product catalogue.
- Sync your WooCommerce orders and customers into WhatsAppConnect a WooCommerce store and its orders and customers flow into WA.cr on their own — each order appears in the buyer's chat, and you can mark orders fulfilled from here.
- Claim your WhatsApp business usernameReserve a searchable @username for your WhatsApp number so customers can find you by name — one per number, and your phone number stays visible.
- Richer, more reliable interactive messagesQuick-reply carousels, an easier list builder, image headers from your Media Library, link previews and media replies that keep their quote.
- Grow and manage your audience with signup linksSignup links now build a contact group for you, and unsubscribes and re-subscribes show up live.
- Share a location by searching an addressWhen you send a location in chat, find a place by name or address instead of typing coordinates.