WhatsApp Flow answers can update your contacts automatically
Map a Flow's questions to contact details, tags, lists and unsubscribes — so every submission updates the contact for you, no copy-paste.
Released 23 July 2026
When a customer completes a WhatsApp Flow, their answers can now flow straight onto the contact — save a detail, add a tag, add them to a list, or unsubscribe them — automatically.
What's new
- A new Field mapping screen — open any Flow and choose Field mapping. Decide what each submitted answer should do to the contact.
- Save answers as contact details — map a Flow question to a contact attribute (map it to a custom field to see it right on the contact profile).
- Tag and list on submission — add a fixed tag, use an answer as the tag, or add the contact to a list when they complete the Flow.
- Only when it matters — gate any rule on a field, e.g. add to your newsletter list only when they tick the opt-in box.
- Respect unsubscribes — tick-to-unsubscribe fields opt the contact out of broadcasts. (A Flow can only ever unsubscribe someone — never opt them in for you.)
- Applies going forward — mapping runs as new submissions arrive, and any tag or list you add still triggers your automations.