Compare plans side by side

Released 22 August 2026

Four plan cards told you what each plan had, but not what made them different. There is now a comparison chart that hides every row the plans agree on, so what is left on screen is the choice you are actually making.

What's new

• A comparison chart under the plans. Twenty-three rows across seven groups — team and channels, conversations and billing, automation, AI, branding, integrations. Rows that read the same on every plan are folded away by default, with a count so you can see how many and open them up.
• Choose which plans to hold side by side. On a phone the chart shows two plans at a time and lets you pick which two, rather than making you scroll a wide table sideways.
• Hover any row for what it means. The rows that are easy to misread — active conversations, pooled channels, per-message markup — carry a short explanation.
• Add-ons and usage rates in one place. A new section lists what an extra active conversation costs, what voice-note transcription costs per minute, and what a rented number costs per month. These are the charges that come off your wallet alongside your messages.

Clearer about what you are charged

• One conversation number, not three. The cards used to show a conversations figure, an included-messages figure and an active-conversations figure. Only the last one is a real allowance, so it is the only one we show now.
• An active conversation is one contact, once a month. However many messages you swap with someone in a calendar month, that is one active conversation. Sending a broadcast to people who never reply does not use them up.
• There is no bundled message pool. Every message is billed at Meta's rate for that country plus your plan's markup, from your prepaid wallet — so you pay for what you actually send. The estimator on the same page works out what that comes to for your volume.