See what a broadcast will cost before you send it

Released 14 October 2026

The broadcast builder now tells you what a WhatsApp broadcast will cost before you send it, so there are no surprises in your wallet.

What's new

• A price as soon as you pick your audience. Once you've chosen who to send to, you can see what that audience would cost as a marketing message and as a utility message.
• One figure, one bar. Choose your message and you get one total, with a bar that shows how it splits: WA.cr's fee and GST, paid from your WA.cr wallet, and Meta's part, which Meta bills to your own card.
• Your audience by country. See where your recipients are, since the price of a WhatsApp message depends on the country it goes to.
• Does your wallet cover it? The card tells you whether your wallet has enough. If it doesn't, it shows how much more you need and, if you manage billing, a Top up link right there.

Worth knowing

• It matches what you'll be charged. The figure is worked out exactly the way each message is charged when it sends, so WA.cr's part is what your wallet will be debited.
• "Up to" means a ceiling. A utility message is free from Meta for anyone whose 24-hour chat window is open, and a Flow only reaches people with an open window, so these show "up to" and can come in lower.
• Meta's part is an estimate. When Meta bills your card directly, its part is shown at Meta's list rate and kept separate from what WA.cr charges.
• Who can see it. Only teammates who can view billing see the amounts. Everyone else sees how many people the broadcast reaches.
• Billed through a provider? Your provider sets your rates, so the card shows who to ask for a quote instead of a price.