WA.cr

Create a template

Build a message template, add placeholders and submit it to WhatsApp for approval.

A template is a reusable message that WhatsApp approves before you can send it. Build it once and reuse it for every customer.

Steps

  1. Open Templates in WA.cr.
  2. Start a new template.
  3. Give it a name, category and language.
  4. Write the body, adding placeholders like {{1}} where details change.
  5. Optionally add a header and buttons.
  6. Submit it to WhatsApp for review.

What the placeholders do

Placeholders such as {{1}} and {{2}} are filled in when you send, so one template works for many customers. For example, "Hi {{1}}, your order {{2}} is ready" becomes a personal message each time.

Approved or Rejected

After you submit, the template shows Approved or Rejected. Approved templates are ready to send; rejected ones can be edited and resubmitted.

If it doesn't work

  • If it's rejected, simplify the wording and remove anything promotional, then resubmit.
  • If approval is slow, wait a little; WhatsApp reviews each template before it goes live.
  • If a placeholder won't save, make sure you used the {{1}} format with double braces.